BUS 475 Week 2 DQ 8 -
Many of you have come across SWOTT's before. Whether you are an expert, or just got introduced to them while reading this chapter one thing is for sure, they are quite popular. That said, SWOTT is just a tool and like any other tool, users need to have a good understanding of its strengths and weaknesses.
Are SWOTT's a critical activity in strategic planning? What are some weaknesses associated with SWOTT's?