MKT 421 Week 2 Marketing Plan Phase I -
Learning Team Assignment Marketing Plan Paper
Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.
Write a 1,400- to 1,750-word paper that includes the following:
Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan.
Format your paper consistent with APA guidelines.