MKT 421 Week 4 Using Perceptual Maps in Marketing Simulation Summary -
Individual Assignment Using Perceptual Maps in Marketing
Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation:
Summarize the different marketing components addressed in this simulation by answering the following questions:
Format your paper consistent with APA guidelines.