MKT 421 Week 5 Marketing Plan Final Paper -
Learning Team Assignment Marketing Plan Final Paper
Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper
Use the Marketing Plan Outline listed on the student website as a guide.
Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:
· Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
· Develop an initial sales promotion schedule.
· Create an advertising plan.
· Identify public relations opportunities for the product or service.
· Analyze the effect of channel management decisions on the marketing of your selected product or service.
· Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
· Develop a budget for your plan.
· Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.
Format your paper and presentation consistent with APA guidelines.