MKT 571 Week 4 Quiz -
Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
What takes place when dealers purchase some or all of a product line?
Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
What type of distribution places the goods or services in as many outlets as possible?
When the number of intermediaries are severely limited, this means an
When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
What mode of entry is it when local and foreign investors share ownership and control?
When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
What is a simple way to engage in international marketing?
What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
Which companies have launched a website without any previous existence as a firm?
Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
Companies are pursuing which objective when they start with prices high and slowly drop them over time?
Which type of distribution relies on some intermediaries willing to carry a particular product?
What type of system does a firm employ to decide about the most critical decisions management faces?
What is an ultimate form of foreign involvement?