UOP E Tutors is the best online Tutorial store. here we serve you MKT 578 Final Exam, MKT 578 Final Exam Answers for the students of university of phoenix. Through Marketing it Creates Employment, a Source of Income and Revenue & New Ideas. It's a act of Basis for Making Decisions.
MKT 578 Final Exam

MKT 578 Final Exam

$24.9 - $29.99
Rating: A+ Purchased: 29 Times

MKT 578 Final Exam -

Know about this MKT 578 Final Exam

MKT 578 final exam is conducted by the University of Phoenix for the subject of Public Relations. Public Relations is the most important subject that draws knowledge from theoretical concepts as well as real life implication. The entire syllabus is vast and distributed into 6 weeks. We provide valuable help with study material and preparation strategies like mkt/578 strategic marketing final examination questions and answers and previous year question paper with free answer keys. We are the best online educational tutorial online and have helped thousands of students in achieving the best scores.

Service type:

Available to Download

Format of document:

Microsoft word (Compatible with Google docs, open office, Libra office and more

Source of Information:

University of Phoenix Examination

Last Improvisation:

January, 2017

Current Offer:

Flat 20% discount on ever purchase. Use coupon code “UOP20”

Major Benefits:

  • 100% Product Protection
  • Save exam time by 50%
  • Score High (always grad A on your Report card)
  • Complete and customized answers for each question in UOP textbooks
  • 100% satisfaction guaranteed
  • Experienced team
  • Complete Confidentiality
  • On Time Delivery
  • 24/7 support with seamless communication
  • Flexible engagement models
  • Strong technology competency
  • Study an online course when and where it suits you
  • Graduate with the same qualification as an on-campus student
  • Interact with teachers & other students via videos, online & over the phone

Study MKT 578 for the University of Phoenix

We provide a detailed study plan for the MKT 578 that includes the course material, MKT 578 Final questions and answers, previous year questions with answer keys. Subscribed to our portal to facilitate all these.

Question 1
Archaeologists inform us that public relations has roots in
A. Iraq, where bulletins informed farmers how to grow more food
B. England, where 18th century bulletins hailed the coming of the British Industrial Revolution
C. Rome, where tablets paid tribute to new rulers
D. China, where during the Ming Dynasty peasants wrote messages on the Great Wall
Question 2
The word propaganda originated with
A. the Creel Committee during World War II
B. Pope Gregory XV, who established a College in 17th Century Rome to spread the word about Catholicism
C. Sophists, who walked around telling citizens of Rome who to vote for.
D. the farmers who grew grapes in ancient Italy
Question 3
The growth of public relations as an accepted business-like practice in the United States of America stems from
A. the British Industrial Revolution
B. the American Industrial Revolution
C. the efforts of people like Samuel Adams and Amos Kendall
D. the hype of P.T. Barnum
Question 4 
Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as
A. counsels to chief legal officers
B. honest brokers to management
C. advisers to human resources directors
D. consultants to directors of marketing
Question 5
To effectively communicate with a public, it is important to recognize that
A. all publics have the same needs
B. all publics are most interested in the technology you use
C. all publics have their own special needs and require different types of communication
D. all publics have overlapping organizational needs
Question 6
If you target “experiencers,” you’re likely using ________ to segment a public.
A. geographics
B. demographics
C. values and lifestyles
D. sociometrics
Question 7
Employees would trust management more if they
A. were less visible
B. didn’t seek to empower the workforce
C. communicated more frequently and earlier
D. avoided sharing bad news
Question 8 
One major reason to do an in-depth interview of top management and communicators before designing an effective employee communications program is to
A. minimize the discontinuities between what each group thinks the other wants.
B. ignore what communicators think management wants from them
C. ignore what management thinks it wants from communicators
D. to minimize groupthink
Question 9
As arbiters of communications in organizations, it’s been the charge of public relations people since the 1960s to
A. deal in an enlightened manner with the realities of a multicultural society
B. sensitize the rest of the world to multicultural needs of Americans
C. make an impact on renewing the energies of various ethnic communities
D. enhance the power of the disenfranchised
Question 10
A typical goal of consumer relations is to keep former customers because
A. most product complaints are made by new customers
B. most service complaints come from new customers
C. most requests for product upgrades come from prospective customers
D. most sales are made to established customers
Question 11
How does advice to clients from lawyers differ from advice given to clients by public relations practitioners?
A. Lawyers advise clients what they should do, within the letter of legal requirements, to defend themselves in the court of public opinion.
B. Public relations practitioners advise clients what they must do to defend themselves in a court of law.
C. Lawyers advise clients what they should do to act ethically and socially responsible.
D. Public relations practitioners advise clients what they should do to defend themselves in the court of public opinion.
Question 12
Litigation public relations can best be defined as
A. attempting to influence a potential jury prior to the beginning of a case
B. attempting to gain buy-in from the legal teams associated with the case
C. attempting to settle the case out of court
D. attempting to manage the media process during the course of a legal dispute so as to affect the outcome or its impact on the client’s reputation
Question 13
An organization’s social responsibility image is often determined by
A. its desire to earn a profit above all else
B. its focus on being the number one patron of the arts
C. its attention to be ethical and to improve the quality of life for people
D. its focus on looking good rather than doing the right thing
Question 14
The success of public relations in the 21st century is likely to depend heavily on
A. following the Code of Ethics published by the Society of Professional Journalists
B. following regulatory standards set forth by the Federal Communications Commission
C. how the field responds to the issue of ethical conduct and preserves its credibility
D. remaining vigilant regarding a person’s right to privacy
Question 15
Reasons why print media are number one with public relations professionals include
A. decreased opportunities for network radio and TV placements
B. about 50 percent of the public considers them accurate
C. many journalists at newspapers and magazines still use news releases
D. they are publishing 24/7
Question 16
Since the end of the 1990s, magazine readership
A. has declined overall
B. has remained stable, especially in the specialty category
C. has increased, with specialty magazines leading the way
D. has declined, with specialty magazines leading the way
Question 17
Which of the following is good advice for public relations people who want to know how to deal effectively and ethically with people representing the various types of media?
A. Treat them first and foremost professionally and with respect
B. Treat them like all other journalists in any medium
C. Treat their skepticism with skepticism
D. Treat them like a salesperson selling a product to a customer
Question 18
To achieve placement of a written release, which of the following should you avoid?
A. Directing a release to a specific beat reporter
B. Frequently using exclusives
C. Determining how best to contact a reporter or editor by asking them for their preference
D. Calling a reporter or editor yourself, rather than have an assistant make the call
Question 19
The use of video news releases has been criticized for
A. excessive cause-related marketing
B. presenting advertising as news
C. supporting advocacy advertising campaigns
D. deliberate misrepresentation of facts
Question 20
Like corporate public interest advertising, the public service announcement (PSA) is aimed at providing an important message. However, a key distinction is that the PSA
A. can only be used by government organizations
B. can only be used in “emergency” situations
C. is strictly reserved for nonprofit organizations
D. differs greatly in format and style
Question 21
A 30-second radio spot would usually be expected to consist of approximately
A. 25 words
B. 45 words
C. 65 words
D. 125 words
Question 22
Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily?
A. Podcasting
C. Second Life
D. Wikis
Question 23
When they use the Internet to communicate, practitioners can
A. engage in more focused, targeted, one-on-one communication with consumers
B. design more self-promotions
C. increase time spent searching for data
D. decrease time spent on responding to market changes
Question 24
If public relations professionals expect to benefit from their website, they
A. should strive to make it as easily navigable as possible
B. should strive to make it static
C. should strive to deliver the maximum depth and breadth of information available
D. should strive to limit the use of news clips and publications
Question 25
Which of the following is true in regards to texting?
A. Allows for sending messages of 160 or more characters
B. Common application in business-to-business communication
C. Not a common application for person-to-person messaging
D. Is the most widely used mobile data service
Question 26
Public relations practitioners have found that Twitter can be
A. a vehicle to direct Twitter users to websites
B. a vehicle to direct Twitter users to products
C. a means to do some cybersquatting
D. an editorial calendar check
Question 27
Which of the following pertain to CEO Blogs?
A. They have received rave reviews from various publics.
B. They typically turn negative public relations positive almost instantly.
C. They are among the newest phenomena in the blogosphere.
D. They are the vehicle of choice among most public relations practitioners for disseminating news.
Question 28
Among the most essential steps in the public relations management process is
A. the ability to set overall organizational objectives
B. the ability to set overall organizational strategies
C. the ability to define a public relations problem or an opportunity
D. the ability to research overall organizational problems
Question 29
PERT and Gantt are tools that can help public relations practitioners to
A. visualize tasks to be performed in a campaign or project
B. designate who’s responsible for each task in a campaign
C. chart costs of various tasks
D. determine whether all goals and objectives are being met
Question 30
Planning for a public relations program is important, but principally a program is assessed in terms of its
A. publicity value and practice
B. performance and publicity value
C. actions and performance
D. programming and publicity value
We are leading provider of free online marketing courses. Grow your business online by signing up for in-depth 578 marketing courses.
Advance your marketing public relations skills with great courses that teach you marketing strategy and tactics.

  Total Reviews(0)