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BUS 508 Week 11 Final Exam Part 2

BUS 508 Week 11 Final Exam Part 2

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BUS 508 Week 11 Final Exam Part 2 -

Question 1

A disadvantage of using ________ as an advertising medium is their short life span.


  • magazines


  • newspapers


  • outdoor ads


  • Internet ads


Question 2

The method of determining the minimum sales volume needed at a certain price level to cover all costs is ________.


  • market share analysis


  • equilibrium pricing


  • return on sales


  • breakeven analysis


Question 3

In breakeven analysis, total cost is composed of ________.


  • total sales minus expenses


  • variable costs minus fixed costs


  • price divided by number of units sold


  • total variable costs and total fixed costs


Question 4

Dunkin' Donuts uses __________ advertising when it tells people that "hard-working" people prefer their coffee over the high-priced Starbucks.


  • comparative


  • informative


  • reminder-oriented


  • corporate


Question 5

A leading manufacturer of exercise bicycles ran a full-page advertisement in a health magazine comparing the price of its bicycle with that of a leading competitor. The manufacturer is using ________.


  • comparative advertising


  • reminder-oriented advertising


  • a pushing strategy


  • advocacy advertising


Question 6

A program that performs specific tasks that the user wants to carry out is called ________.


  • software


  • the operating system


  • a management information system


  • application software


Question 7

________ tie geographic regions together using long-distance telephone lines or satellite transmissions.


  • Local area networks


  • Executive information systems


  • Databases


  • Wide area networks


Question 8

One of the largest online databases is owned by ________.


  • IBM


  • the U.S. Census Bureau


  • the Federal Trade Commission (FTC)


  • Microsoft


Question 9

An information system that provides relevant data to help businesspeople choose the appropriate course of action is called a(n) ________.


  • decision support system


  • expert system


  • executive information system


  • database


Question 10

Which of the following is the most recent development in notebook computers?


  • PDA


  • tablet PC


  • Minicomputer


  • Netbook


Question 11

The ________ was created by the Sarbanes-Oxley Act of 2002.


  • Securities & Exchange Commission


  • Public Company Accounting Oversight Board


  • GAAP


  • FASB


Question 12

________ ratios are designed to indicate how successful a firm is in terms of its earnings as compared with its assets or owners’ equity.


  • Activity


  • Liquidity


  • Profitability


  • Debt


Question 13

All of the following are assets EXCEPT ________.


  • Inventory


  • Cash


  • Patents


  • bank loans


Question 14

Who appoints the members of the Public Company Accounting Oversight Board?


  • FASB


  • American Association of CPAs


  • Federal Trade Commission


  • Securities and Exchange Commission


Question 15

Professionals who are responsible for gathering, recording, reporting, and interpreting the financial information of an organization are ________.


  • Statisticians


  • Accountants


  • IRS agents


  • IRS agents Managers


Question 16

The ___ establishes and updates rules to ensure that member brokers perform their basic functions honestly and fairly.


  • NASD


  • Nasdaq


  • NYSE


  • FDIC


Question 17

Deposit insurance shifts most of the financial risk of bank failures from depositors to ________.


  • the bank's creditors


  • the bank's stockholders


  • borrowers


  • the federal government


Question 18

Which of the following policy tools does the Fed use most frequently?


  • open market operations


  • changes to the reserve requirement


  • changes to margin requirements


  • changes to the discount rate


Question 19

_____ is a form of short-term financing sold by corporations, such as Salton Brands, that mature from 1 to 270 days after the date of issue.


  • Bonds


  • CDs


  • Treasury bills


  • Commercial paper


Question 20

The difference between what you own and what you owe is called _____.


  • net worth


  • gross worth


  • net value


  • debt factor


Question 21

Which of the following individuals has the direct responsibility for shareholder relations?


  • controller


  • chief financial officer


  • chief executive officer


  • treasurer


Question 22

Borrowing money ________.


  • creates leverage


  • increases financial flexibility


  • decreases risk to shareholders


  • decreases expected returns to shareholders due to interest payments


Question 23

All of the following actions result in equity capital EXCEPT ________.


  • issuing bonds


  • liquidating assets


  • issuing stock


  • reinvesting earnings


Question 24

_____ are investment companies that raise funds from wealthy individuals and institutional investors and use the funds to make investments in both public and private companies.


  • Venture capitalists


  • Private placements


  • Hedge funds


  • Private equity funds


Question 25

Which of the following assets would a firm most likely finance using long-term sources?


  • inventory


  • accounts receivable


  • marketable securities


  • another company


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