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BUS 508 Week 11 Final Exam Part 2

BUS 508 Week 11 Final Exam Part 2

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BUS 508 Week 11 Final Exam Part 2 -

Question 1

A disadvantage of using ________ as an advertising medium is their short life span.

 

  • magazines

 

  • newspapers

 

  • outdoor ads

 

  • Internet ads

 

Question 2

The method of determining the minimum sales volume needed at a certain price level to cover all costs is ________.

 

  • market share analysis

 

  • equilibrium pricing

 

  • return on sales

 

  • breakeven analysis

 

Question 3

In breakeven analysis, total cost is composed of ________.

 

  • total sales minus expenses

 

  • variable costs minus fixed costs

 

  • price divided by number of units sold

 

  • total variable costs and total fixed costs

 

Question 4

Dunkin' Donuts uses __________ advertising when it tells people that "hard-working" people prefer their coffee over the high-priced Starbucks.

 

  • comparative

 

  • informative

 

  • reminder-oriented

 

  • corporate

 

Question 5

A leading manufacturer of exercise bicycles ran a full-page advertisement in a health magazine comparing the price of its bicycle with that of a leading competitor. The manufacturer is using ________.

 

  • comparative advertising

 

  • reminder-oriented advertising

 

  • a pushing strategy

 

  • advocacy advertising

 

Question 6

A program that performs specific tasks that the user wants to carry out is called ________.

 

  • software

 

  • the operating system

 

  • a management information system

 

  • application software

 

Question 7

________ tie geographic regions together using long-distance telephone lines or satellite transmissions.

 

  • Local area networks

 

  • Executive information systems

 

  • Databases

 

  • Wide area networks

 

Question 8

One of the largest online databases is owned by ________.

 

  • IBM

 

  • the U.S. Census Bureau

 

  • the Federal Trade Commission (FTC)

 

  • Microsoft

 

Question 9

An information system that provides relevant data to help businesspeople choose the appropriate course of action is called a(n) ________.

 

  • decision support system

 

  • expert system

 

  • executive information system

 

  • database

 

Question 10

Which of the following is the most recent development in notebook computers?

 

  • PDA

 

  • tablet PC

 

  • Minicomputer

 

  • Netbook

 

Question 11

The ________ was created by the Sarbanes-Oxley Act of 2002.

 

  • Securities & Exchange Commission

 

  • Public Company Accounting Oversight Board

 

  • GAAP

 

  • FASB

 

Question 12

________ ratios are designed to indicate how successful a firm is in terms of its earnings as compared with its assets or owners’ equity.

 

  • Activity

 

  • Liquidity

 

  • Profitability

 

  • Debt

 

Question 13

All of the following are assets EXCEPT ________.

 

  • Inventory

 

  • Cash

 

  • Patents

 

  • bank loans

 

Question 14

Who appoints the members of the Public Company Accounting Oversight Board?

 

  • FASB

 

  • American Association of CPAs

 

  • Federal Trade Commission

 

  • Securities and Exchange Commission

 

Question 15

Professionals who are responsible for gathering, recording, reporting, and interpreting the financial information of an organization are ________.

 

  • Statisticians

 

  • Accountants

 

  • IRS agents

 

  • IRS agents Managers

 

Question 16

The ___ establishes and updates rules to ensure that member brokers perform their basic functions honestly and fairly.

 

  • NASD

 

  • Nasdaq

 

  • NYSE

 

  • FDIC

 

Question 17

Deposit insurance shifts most of the financial risk of bank failures from depositors to ________.

 

  • the bank's creditors

 

  • the bank's stockholders

 

  • borrowers

 

  • the federal government

 

Question 18

Which of the following policy tools does the Fed use most frequently?

 

  • open market operations

 

  • changes to the reserve requirement

 

  • changes to margin requirements

 

  • changes to the discount rate

 

Question 19

_____ is a form of short-term financing sold by corporations, such as Salton Brands, that mature from 1 to 270 days after the date of issue.

 

  • Bonds

 

  • CDs

 

  • Treasury bills

 

  • Commercial paper

 

Question 20

The difference between what you own and what you owe is called _____.

 

  • net worth

 

  • gross worth

 

  • net value

 

  • debt factor

 

Question 21

Which of the following individuals has the direct responsibility for shareholder relations?

 

  • controller

 

  • chief financial officer

 

  • chief executive officer

 

  • treasurer

 

Question 22

Borrowing money ________.

 

  • creates leverage

 

  • increases financial flexibility

 

  • decreases risk to shareholders

 

  • decreases expected returns to shareholders due to interest payments

 

Question 23

All of the following actions result in equity capital EXCEPT ________.

 

  • issuing bonds

 

  • liquidating assets

 

  • issuing stock

 

  • reinvesting earnings

 

Question 24

_____ are investment companies that raise funds from wealthy individuals and institutional investors and use the funds to make investments in both public and private companies.

 

  • Venture capitalists

 

  • Private placements

 

  • Hedge funds

 

  • Private equity funds

 

Question 25

Which of the following assets would a firm most likely finance using long-term sources?

 

  • inventory

 

  • accounts receivable

 

  • marketable securities

 

  • another company

 

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