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BUS 508 Week 7 Chapter 12 Practice Quiz

BUS 508 Week 7 Chapter 12 Practice Quiz

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BUS 508 Week 7 Chapter 12 Practice Quiz -

Question 1

 ________ are those typically purchased only after the buyer has compared competing products in competing stores.

Answer

  • Ordering products
  • Business products
  • Shipping products
  • Receiving products

 

Question 2

In deciding which distribution channel is most efficient, business managers do not need to consider four factors: the market, the product, the producer, and the competition.

Answer

  • True
  • False

 

Question 3

In the ________, industry sales at first increase, but they eventually reach a saturation level at which further expansion is difficult.

Answer

  • Product life cycle
  • Introduction stage
  • Decline stage
  • Maturity stage

 

Question 4

 ________ provides convenience through the use of vending machines.

Answer

  • Automatic merchandising
  • Sells and merchandising
  • Retail merchandising
  • Distribution merchandising

 

Question 5

A ________ is a bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants.

Answer

  • Product
  • Service
  • Item
  • System

 

Question 6

________ involves placing a firm’s products in nearly every available outlet.

Answer

  • Market distribution
  • Intensive distribution
  • Open distribution
  • Product distribution

 

Question 7

A good location often marks the difference between success and failure in retailing.

Answer

  • True
  • False

 

Question 8

A ________ is that part of the brand consisting of words or letters included in a name used to identify and distinguish the firm’s offerings from those of competitors.

Answer

  • Test marketing
  • Brand name
  • Trademark
  • Brand loyalty

 

Question 9

A ________ is a group of retail stores planned, coordinated, and marketed as a unit to shoppers in a geographical trade area.

Answer

  • Strategic shopping center
  • Open shopping center
  • Planned shopping center
  • Retail shopping center

 

Question 10

The second step in developing a competitive retailing strategy is to select a target market.

Answer

  • True
  • False

 

Question 11

The process of coordinating the flow of goods, services, and information among members of the supply chain is called ________.

Answer

  • Logistics
  • Marketing
  • Strategies
  • Distribution

 

Question 12

 New-product development is becoming increasingly efficient and cost-effective because marketers use a systematic approach in developing new products.

Answer

  • True
  • False

 

Question 13

Market factors may be the most important consideration in choosing a distribution channel.

Answer

  • True
  • False

 

Question 14

________ is the actual movement of products from producer to consumers or business users.

Answer

  • Distribution strategy
  • Distribution channels
  • Physical distribution
  • Marketing intermediary

 

Question 15

________ technology relies on a computer chip implanted somewhere on a product or its packaging that emits a low-frequency radio signal identifying the item.

Answer

  • Micro processing
  • Radio-frequency identification
  • Logistics
  • Open marketing

 

Question 16

 A ________ is a distribution channel member that sells primarily to retailers, other wholesalers, or business users.

Answer

  • Wholesaler
  • Distributor
  • Marketer
  • Operator

 

Question 17

 Marketers measure brand loyalty in three stages: brand recognition, brand preference, and ________.

Answer

  • Brand similarities
  • Brand insistence
  • Brand recognition
  • Brand products

 

Question 18

The next element of the marketing mix, ________, deals with the marketing activities and institutions involved in getting the right good or service to the firm’s consumers.

Answer

  • Marketing strategy
  • Distribution strategy
  • Customer strategy
  • Production strategy

 

Question 19

________ is the added value that a respected and successful name gives to a product.

Answer

  • Brand loyalty
  • Brand preference
  • Brand insistence
  • Brand equity

 

Question 20

________ is commonly found in the marketing of relatively expensive, complex products that may require demonstrations.

Answer

  • Physical distribution
  • Marketing intermediary
  • Direct distribution
  • Distribution channels

 

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