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BUS 508 Week 8 Chapter 13 Practice Quiz

BUS 508 Week 8 Chapter 13 Practice Quiz

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BUS 508 Week 8 Chapter 13 Practice Quiz -

Question 1

The goal of a ________ sales promotion is to get new and existing customers to try or buy products.

Answer

  • Customer-oriented
  • Sales-oriented
  • Premium-oriented
  • Response-oriented

 

Question 2

 Online and interactive media have not changed the nature of advertising.

Answer

  • True
  • False

 

Question 3

________ is personal selling conducted by telephone, provides a firm’s marketers with a high return on their expenditures, an immediate response, and an opportunity for personalized two-way conversation.

Answer

  • Pricing
  • Public relations
  • Telemarketing
  • Publicity

 

Question 4

________ establishes a relatively high price to develop and maintain an image of quality and exclusiveness.

Answer

  • Everyday low pricing
  • Marketing
  • Profitability objectives
  • Prestige pricing

 

Question 5

________ involves providing funds for a sporting or cultural event in exchange for a direct association with the event.

Answer

  • Management
  • Sponsorship
  • Partnership
  • Planning

 

Question 6

Marketers can choose between two general promotion strategies:

Answer

  • A pushing strategy or a pulling strategy
  • A general strategy or open strategy
  • A marketing strategy or retail strategy
  • An open strategy or closed strategy

 

Question 7

________ is the form of promotion in which marketers pay placement fees to have their products showcased in various media, ranging from newspapers and magazines to television and movies.

Answer

  • Product placement
  • Advertising
  • Operating
  • Managing

 

Question 8

The average U.S. household receives about 550 pieces of direct mail each year, including 100 catalogs.

Answer

  • True
  • False

 

Question 9

Although both field selling and telemarketing involve this activity, ________ is most often related to retail and wholesale firms.

Answer

  • Sales promotion
  • Order processing
  • Distribution
  • Planning

 

Question 10

________ is a persuasive type of promotional presentation.

Answer

  • Order processing
  • Creative selling
  • Promoting
  • Marketing

 

Question 11

________ is innovative, low-cost marketing efforts designed to get consumers’ attention unusual ways.

Answer

  • Produce placement
  • Guerrilla marketing
  • Advertising
  • Product life cycle

Question 12

________ consists of displays or demonstrations that promote products when and where consumers buy them, such as in retail stores.

Answer

  • Open promotion
  • Point-of-purchase (POP) advertising
  • Sponsorship
  • Partnership

 

Question 13

Manufacturers and other sellers often exhibit at ________ to promote goods or services to members of their distribution channels.

Answer

  • Trade shows
  • Demonstrations
  • Forums
  • Marketing events

 

Question 14

The ________ is a not-for-profit organization dedicated to raising public awareness and generating legislation and other efforts in the fight against poverty, lack of education, and disease.

Answer

  • Hit & Miss
  • Walk for the Cure
  • Speak Out Against Domestic Violence
  • Bill and Melinda Gates Foundation

 

Question 15

________ are the most common objectives included in the strategic plans of most firms.

Answer

  • Everyday low pricing
  • Marketing
  • Profitability objectives
  • Prestige pricing

 

Question 16

Advertising executives agree that firms need to rethink traditional and campaigns to incorporate new media as well as updated uses of traditional media.

Answer

  • True
  • False

 

Question 17

The ________ consists of two components-personal and nonpersonal the needs of their firm’s target customers and effectively and efficiently communicate its message to them.

Answer

  • Managerial mix
  • Operational mix
  • Divisional mix
  • Promotion mix

 

Question 18

________ is a nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.

Answer

  • Pricing
  • Public relations
  • Telemarketing
  • Publicity

 

Question 19

A ________ is a gift of a product distributed by mail, door to door, in a demonstration, or inside packages of another product.

Answer

  • Item
  • Promotion
  • Sample
  • Coupon

 

Question 20

________ is a strategy devoted to maintaining continuous low prices rather than relying on short-term price-cutting tactics such as cent-off coupons, rebates, and special sales.

Answer

  • Everyday low pricing
  • Marketing
  • Profitability objectives
  • Prestige pricing

 

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