HCS 490 Week 4 Communication Strategy -
In this assignment you will be completing a consulting project creating a communication plan for Lung Force for their November 12th Lung Force Walk-San Diego http://action.lung.org/site/TR?pg=entry&fr_id=14462 .
The client needs help with a communication plan for the November 12th event.
Choose 1 of the following initiatives:
• Recruiting local colleges and college students to be part of the event.
• Recruiting local military members and their families to be part of the event.
• Recruiting local lung cancer survivors and their personal connections (friends, family, etc) or personal connections of loved ones that have passed away
Communication strategies components may include:
• Executive Summary
• Target Market
• Positioning Strategy
• Distribution Plan
• Marketing Materials (collateral)
• Promotion Strategy (online and traditional)
• Retention Strategy
• Financial Projections (expenses and projected results-if applicable)
Create the communication strategy for your client, Lung Force, for their November 12th Lung Force Walk. You may use a communication strategy template you researched for your prior assignment or you can create your own based the same research. Use the template to guide your plan components. Include a time- line for lung force to use to help them with timing their communication efforts and the following:
• Analyze the target market you will be recruiting and what would be an effective marketing approach to reach them? Why?
• If you have several target market with different demographics how would you reach each and why?
• Describe how you will use an integrated campaign to reach your target audience.
• Describe how you can apply that to your strategy.
Format your assignment according to the template you use. Use APA guidelines for references and citations.