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MKT 578 Week 2 Problem Framing Paper

MKT 578 Week 2 Problem Framing Paper

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MKT 578 Week 2 Problem Framing Paper

Write a paper of no more than 1,400 words in which you describe the organization and the problem or opportunity currently confronting it.

Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization's overall promotional mix. Be sure to do the following:

Provide a brief background of the selected organization, including its products, services, and customers.

Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign.

Identify the stakeholders, target audience(s), and ethical implications related to the campaign.

Discuss ethical implications related to the PR issues.

Discuss the depth and breadth of research that will have to be conducted during the development of the campaign to ensure its effective implementation.

Include at least three references, at least one of which must come from

the University Library and one of which must be from the learning activities citing

public relations theory.

Format your paper consistent with APA guidelines.

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